The Revenue Alignment System™

We diagnose the gap, build the fix, and keep it running.

Not another tool to learn. We connect the marketing you already run to the sales work you already do — measured all the way to closed revenue.

Three pillars

One system, built in three moves.

PILLAR 01

Revenue Ecosystem Audit

A structured diagnostic mapping the full path from first marketing touch to closed deal — surfacing every break point in attribution, messaging consistency, CRM configuration, and pipeline reporting. You keep the findings report whether or not you continue.

PILLAR 02

System Architecture & Build

The five-field UTM source/medium architecture with first-touch and last-touch capture, GCLID setup for Google Ads offline conversions, CRM field mapping from lead through opportunity, lead scoring, pipeline-stage alignment, a self-reported attribution field, and closed-loop reporting dashboards.

PILLAR 03

Sales Enablement Alignment

Translation of your brand voice and marketing messaging into sales-ready materials: talk tracks, email sequences, objection frameworks, and content libraries that sound like one company from first click to close.

See it, don’t just read it

What actually changes on your records.

Two of the fixes, made tangible — the deal record that finally carries its source, and the sales voice that matches your marketing.

The deal record
BEFORE · blind 😕
Acme Industrial — Closed Won
$48,000 · 94-day cycle
Source— unknown
Medium— unknown
First touch— unknown
Last touch— unknown
Campaign— unknown
The sales voice
The cold email
Your marketing
“A strategic partner in building resilient, data-driven growth.”
⚡ …then a sales email lands ⚡
Your sales rep
“Hey! Just circling back — any interest in hopping on a quick call?? 🙌”
The follow-up
Your marketing
“We show you exactly which marketing turns into revenue.”
⚡ …then the follow-up ⚡
Your sales rep
“Just bumping this up your inbox!! Did you get a chance to look?? 😅”
The close
Your marketing
“Precision from first click to closed deal.”
⚡ …then, at the close ⚡
Your sales rep
“Totally get it, no worries at all! Lmk if anything changes down the road 😀”
How engagements work

Five phases. You hire an aligned team, not a lone consultant.

WEEKS 1–2
Discover
Interviews, current-state mapping, tech-stack inventory, and KPI alignment.
WEEKS 3–4
Diagnose
UTM audit, first/last-touch check, CRM health, brand-voice gap analysis.
WEEKS 5–6
Design
Attribution architecture, lead-to-opportunity field map, reporting blueprint.
WEEKS 7–12
Build
Implementation, dashboards, GCLID conversions, enablement content.
ONGOING
Optimize
Monthly reviews, pipeline health checks, quarterly audits.
The end state

What a CFO finally gets to see.

Every won deal, traced back to the marketing that started it. Budget decisions change the day this table exists.

$0 traced to channel
0×
blended return on tracked spend
Won dealFirst touchLast touchRevenueReturn
Acme IndustrialLinkedInPaid — “ISO consultant”$48,000155×
Northwind CapitalReferralReferral partner$92,000∞
Beacon HealthTrade eventEmail nurture$36,50019×
Cedar & ValeOrganicPaid — brand$61,000113×
65–80%
of CRM leads carry full source/medium data, done right
25–40%
of closed revenue becomes traceable to a channel
38%
higher win rates for aligned sales & marketing teams
36%
higher customer retention when the two run as one

Let’s bring your revenue into focus.

The gap between marketing and sales is costing you revenue you’ve already paid to create. A short conversation is the fastest way to see what it would take to close it.

Kristina Spooner
Revenue Alignment Lead · Powered by iFOCUS Marketing & Advertising

Book a consultation →
Rapid Alignment Audit · $8,500–$12,500 · two weeks