Packaging & pricing

One low-risk door in. Profit downstream.

Start with the two-week audit. It surfaces the full scope of the problem — and naturally scopes the build that follows.

Best first step

Rapid Alignment Audit

$8,500 – $12,500

A two-week diagnostic of your tracking, CRM health, and the gap between your brand and your sales materials.

  • UTM & source/medium field audit
  • First-touch vs. last-touch check
  • GCLID & paid-search review
  • CRM health assessment
  • Brand-to-sales voice gap analysis
  • Prioritized findings report — yours to keep
Most complete

RAS Foundation

$35,000 – $65,000

The full build — phases 1–4 — from audit through a reconfigured CRM and your first enablement materials.

  • Everything in the Audit
  • Full attribution architecture build
  • CRM reconfiguration & field mapping
  • Closed-loop reporting dashboards
  • Initial sales enablement content
  • 10–12 weeks, scoped to your business
Ongoing

Ongoing Partnership

$4,500 – $8,500 / mo

Phase 5 — keep the system sharp long after launch.

  • Monthly attribution reviews
  • Pipeline health checks
  • Quarterly audits
  • Continued messaging alignment
Standalone

CRM Optimization

$15,000 – $30,000

For a specific CRM problem — field mapping, pipeline reconfiguration, lead scoring, dashboard build. No marketing or enablement components.

Every engagement is scoped to what your business actually needs. We’ll help you find the right place to begin — with no pressure and no cookie-cutter package.

Common questions

Why start with the audit?
The Rapid Alignment Audit is a two-week, fixed-fee diagnostic. It’s small enough to move on quickly and substantive enough to surface the full problem — and you keep the prioritized findings report whether or not you continue to a build.
Do you require a long contract?
No. The audit is a fixed-fee, two-week engagement. The Foundation build is scoped per engagement, and the ongoing retainer is month-to-month.
What CRMs do you work in?
Primarily HubSpot and Salesforce, plus most modern B2B CRMs. The attribution architecture — five-field UTM capture, first/last touch, lead-to-opportunity mapping, and GCLID offline conversions — is built to your specific platform.
Is the audit priced to be profitable?
The audit is priced close to break-even on purpose. It’s the entry point; the value for both sides comes from the Foundation build and the ongoing retainer that follow.

Let’s bring your revenue into focus.

The gap between marketing and sales is costing you revenue you’ve already paid to create. A short conversation is the fastest way to see what it would take to close it.

Kristina Spooner
Revenue Alignment Lead · Powered by iFOCUS Marketing & Advertising

Book a consultation →
Rapid Alignment Audit · $8,500–$12,500 · two weeks