People

Real humans who have sat in both seats.

Marketing, sales, and the C-suite. Revenue Thread’s leadership has spent fifteen years bridging the two engines most businesses run in silos — and we bring that experience to every engagement.

Backed by iFOCUS Marketing & Advertising

Revenue Thread is a practice of iFOCUS Marketing & Advertising — a digital-first agency with fifteen years of experience bridging marketing and sales for growing companies. That heritage is exactly what makes this work: we come at the revenue gap from the marketing side, where it starts, with a real team and a track record behind us — not a solo consultant. We back it with robust engagements, strategic leadership, and actionable frameworks for the clients we serve.

iFOCUS Marketing & Advertising
Leadership

The team leading your engagement.

Kristina Spooner

Kristina Spooner

Chief Growth Officer · Engagement Lead

Kristina owns the client relationship, the discovery process, and the strategic recommendations — fluent in both marketing and sales dynamics. She’s the quarterback of every engagement, synthesizing the committee’s work into one clear playbook for your team.

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Peter

Peter

Processes Lead · Discovery & Enablement

Peter partners on discovery and leads the process work — documenting how sales teams operate today to build talk tracks, email sequences, content libraries, and the materials that support both sales and marketing.

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Send me Kristina’s and Peter’s final bios, headshots, and any awards/accreditations and I’ll drop them straight in.

Let’s bring your revenue into focus.

Clean data, one brand story, revenue that lasts. Start with the Rapid Alignment Audit — the findings are yours whether or not we build.

Kristina Spooner · Revenue Alignment Lead
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Rapid Alignment Audit · $3,500 · report yours to keep