Marketing, sales, and the C-suite. Revenue Thread’s leadership has spent fifteen years bridging the two engines most businesses run in silos — and we bring that experience to every engagement.
Revenue Thread is a practice of iFOCUS Marketing & Advertising — a digital-first agency with fifteen years of experience bridging marketing and sales for growing companies. That heritage is exactly what makes this work: we come at the revenue gap from the marketing side, where it starts, with a real team and a track record behind us — not a solo consultant. We back it with robust engagements, strategic leadership, and actionable frameworks for the clients we serve.

Kristina owns the client relationship, the discovery process, and the strategic recommendations — fluent in both marketing and sales dynamics. She’s the quarterback of every engagement, synthesizing the committee’s work into one clear playbook for your team.

Peter partners on discovery and leads the process work — documenting how sales teams operate today to build talk tracks, email sequences, content libraries, and the materials that support both sales and marketing.
Send me Kristina’s and Peter’s final bios, headshots, and any awards/accreditations and I’ll drop them straight in.
Clean data, one brand story, revenue that lasts. Start with the Rapid Alignment Audit — the findings are yours whether or not we build.
Kristina Spooner · Revenue Alignment Lead
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